In Conversation with Mr. Jaskaran Deep Singhh,Chief Executive Officer(CEO) of Royace Eye Industries ( India ) Limited share the growth of his Brand in India. expanding the footprint in tier I, II and III towns, as well as overseas forays on the back of their new marketing strategy.
Q1. What is Royace Eye all about?
Royace Eye Is about protecting your security on the Go. Royace Eye Provides Innovative Solutions which Ensure and Increase your Sense of Security with Latest and Friendly World Class Technology.
Q2. What are the mission and vision statement of your brand?
We Install CCTV in Houses, for our Security, but where we Need security, on Road while Driving does we install there. Our Mission is to Protect the Security on the Go…. On Road while Driving and as well as in Home , offices to ensure Protection of our Kids, our Assets , Stocks and all without any worry.
Our Vision is to Ensure Every One can Enjoy his Security on the go……
Q3. What is the Unique Selling Proposition (USP) of the brand? How is your brand different from your competitors?
Optimum Use of Innovation is unique selling Point of Our Brand. We Are Proud to Say that we are India’s First Complete Vehicle Security Solution Company. We launch Car dvr, with Advanced GPS Tracking System. We Launched India’s First E Cam which is Revolutionary Product in Security Industry. Camera with Inbuilt DVR, with Recording Capacity of Up to 35 Days with Inbuilt Theft Alarm, Bulgary Alert and Fire Alert In Built. Moreover with Dual Video – Audio Interaction which can helps you to Make Sort of Video Conference Call with Camera itself. Don’t Hesitate to Expect More from Our every Product as Comparison to Available Technologies in Market.
Q4. What qualities do you seek in your prospective franchisees / CnF?
We Expect a Dedicated and Aggressive Approach from Our Prospects CNF and Distributors Will have Good leadership Skills which Help to Create Distribution Network in Defined territory, with Good Communications Skills Required to Ensure Proper Penetration of Brand in territory
Q5. Please share the franchise facts of Royace Eye with us.
Our Distribution Model is Unique with Proper Hierarchy Support, Training Support with Ensurance of Dedicated Support at each Model. Our Model is Company – State Manager- CNF/ State Distributor – Distributor -Franchisee/ Retailer/ Point of Sale -Customer which Ensure Proper Penetration at every stage of Brand in Particular Territory.
Q6. Where do you see your brand in the next 5 years?
We see our Brand with Presence in Pan India with Target of More than 29 CNF/ State Distributors and More than 1000 Distributors on Board with Volume of 2000 Crores in Next Five Year with Public Listing of Company in BSE with Market Cap of 5000 Crores.
Q7. Where have you marked your presence in India till date and what are your expansion plans?
As of Now, we have marked our Presence in J&K, Punjab, Himachal, Maharashastra and Madhya Pradesh. We have just Started, Delhi, Uttar Pradesh, Uttrakhand and Gujarat. Looking for Probable Distributors in Acquired Territory.