Q1. Share with us your entrepreneurial journey? What interested you to create a brand in Entertainment Industry?
I originally hail from the tourism industry which gave me a lot of opportunity to travel around the world. My interest was to predominantly visit the theme parks and entertainment centers. During my visits abroad I realized that there is broad gap in the entertainment industry in India and rest of the world. Hence was inspired to venture into the entertainment industry and bring forth new attractions. This journey started with launching XD Cinema high end version of 5D / 7D theaters, then Snow Play – Real Snow Maintained at Minus 5 Degree Celsius, then India’s 1st Holographic Theater and now Thrill Adventure India’s most advanced and completely automated walk through attraction.
Q2. How do you see the growth of ‘Thrill Adventure’ from the day you started it? In which locations ‘Thrill Adventure’ mark its presence?
We have launched Thrill Adventure in Phoenix Market City, Chennai. The visitors are completely surprised with the mind blowing experiences they have inside Thrill Adventure. Thrill Adventure will for sure be one among the best indoor attractions in India. We are soon planning to launch Thrill Adventure in Mumbai, Hyderabad, Bengaluru, Chennai, Calicut, Kanpur, Surat and rest of the prominent cities and are offering franchising of Thrill Adventure in all these cities.
Q3. What is the Unique Selling Proposition (USP) of ‘Thrill Adventure’? How is your brand different from your competitors?
Thrill Adventure is India’s most advanced walk through attraction. It comprises of the fusion of high end technology automation and the thematic experience designed and executed by a veteran art director. Thrill Adventure is an addictive attraction with full of surprises and will agape the patrons every second.
Q4. What kind of backend and frontend support you would provide to your franchisees?
We provide the complete turnkey solution for our franchisees from identifying the right store to set up Thrill Adventure in the appropriate mall in the respective city, complete installation of Thrill Adventure and continuous technical support.
Q5. Where do you see your brand in the next 5 years?
Thrill Adventure will be one among the most successful entertainment concepts in India.
Q6. Please share the franchise facts of ‘Thrill Adventure’ with us.
- Total Investment: 57 – 60 Lacs
- Franchise fees: NA
- Area Required: 1000 Square Feet in high end shopping malls
- Royalty: Rs. 10,000 per month from the second year of installation.
- Margin: Rs. 4 Lacs Per Month
- Payback period: 15 – 18 Months
For more details, you can get in touch with Ms. Aditi Jain at +91-9717699711 or aditi@franchisezing.com