How to start a business?’ is a first question in an entrepreneur’s mind. If an entrepreneur looks forward to available opportunities in franchise, the idea of franchise business gives him a proven model which is already working and reaping benefits. Especially, if somebody wants to enter into Food and Beverages business, he will have to do the market survey to understand the local taste and preferences, dealing with vendors, access appropriate furniture and fixtures, equipment. Not the least, but he will have to focus upon branding and promotion of the brand entailing the Unique Selling Proposition. In his article, we will be discussion about the viability of coffee shop business coffee shop/cafeteria franchise in India.
Thanks to the effort of few coffee chains in India, they have done amazingly well and created business opportunities in India for coffee outlets. The biggest players in this Industry in Indian context are- Café Coffee Day, Baarista, Costa Coffee and the latest entry of coffee chain in India is of Starbucks, which partnered with Tata Global Beverage.
These coffee chains have expanded across India, except Starbucks, Seattle-based company which is present in very few cities at current phase. Café Coffee day owns 1400 &Barista owns 300 outlets in India. British coffee retail chain Costa Coffee has its exclusive franchise arrangement with Devyani International Limited. Costa coffee operates over 100 stores in India. Apart from these coffee chains, there are other coffee chains in the market which are doing well, like , UniqueBrew café, Coffee Culture etc. UniqueBrew café is headquatered in Navsari, Gujarat (India). Their concept is based upon Italian food along with menu. They are specialised in world class coffee along with the Italian food.
The availability of higher disposable income is providing growth to these cafeteria. Looking at the market pattern, taste and preference of people, more and more entrepreneurs want to open their own coffee shop. Taking a cafeteria franchise is one of best options for this. Since a coffee chain which is offering franchise opportunities, possesses a proven model, the franchisee does not need to worry about operations and profit. The brands provide the operating manuals to the franchisees, assistance from the head office to operate, franchisee training, research and development support, advertisement and marketing support. The brands always creates fame and goodwill in the market before offering franchise, let it be a cafeteria franchise, fast food brand franchise or a restaurant franchise.
If we look at the trend, Innovation is the prime factor in Coffee shops or cafeterias. This innovation can be done in the menu or ambience, but also the coffee should give the feel of their origins. Though for long, India continued to be a tea-drinking country, but if we see the orientation of the youth towards the culture of coffee and growth of coffee consumption, coffee shops are expected to flourish in India.