Brighter, more organized retail shop and store display shelving can transform any store into an exceptional showroom of value. It can help a small store compete with a corporate mega giant by using interior decorating as a form of branding and merchandising.
By bringing an upgraded look to the floor, retail store shelves make even smaller, less noticeable items more distinctive. This can call be done on a reasonable budget, and be implemented within the parameters of existing floor space. The key to success here is the type of retail shelving used.
There are only two types of displays needed to upgrade any floor space quickly and economically: double sided display units, and single sided display units. These shelving unit categories are also aisle shelves and wall shelves, respectively, because of where they stand within a store shop. Every display, regardless of whether it is double sided or single-sided, measures 48 inches across.
This makes it easier for the staff to move the display if need be, allowing entire aisles to be moved a piece at a time, and permitting single wall-unit retail liquor store displays to be squeezed into tight spaces near corners and spots between accessory racks and revolving card displays. Larger units could not be maneuvered as easily, or would not fit at all.
Both types of retail shop shelving can be purchase in a wide range of heights and colors to match any size showroom and blend with interior paint and decoration. Choose from units measuring 48 inches, 54 inches, 60 inches, 72 inches and 84 inches.
In smaller stores, we recommend that aisle shelving be no more than 60 inches or 72 inches at most. Anything taller can block the field of vision for employees, managers, and cameras and make loss prevention difficult. Wall shelves can be up to 84 inches ideal for transforming an unused spot in the corner into a special display.
Perhaps the greatest benefit retailers obtain from retail store shelves is the ability to create more cubic space within the rack itself that can be used to merchandise any type or size of product.
Shadows are a big enemy of the small retail store. Most fluorescent panel lights do not emit enough light to reach the very bottom shelves in a store or shop display. Adjustable shelving overcomes this by giving the store owner the ability to vary the depth of each individual shelf and adjust it to allow more light to fall toward the bottom.
Customizing a display rack in this fashion often eliminates the need to purchase a large number of multiple racks. Just buying a few shelving units for your retail store or shop and changing them around is normally all that is necessary to run special after special over the course of the holidays. Ask a Shelving expert for more suggestions on how to get more with less this holiday season.