India’s leading direct selling company Eureka Forbes, which is in to a major domestic and industrial purification system manufacturing company offering Franchise Model of Aquagaurd with the Low investment budget. Aquagaurd the best purifier after checking the market they introduce concept of AQUAGUARD WATER STATION/ATM Franchise. In an Interview with Mr. Vipul Mathur CEO & Sr, Vice President, EUREKA FORBES LTD shares the success and expansion plans.
1.When did you start franchising?
Three years ago, Eureka Forbes Ltd, established the Packaged Drinking Water Division with a vision to reach consumers with the same guarantee of purity and safety in water maintained by all their water purification products, through a franchisee network across the country.
2. Share your brand’s USP
Stringent Water Purification Processes.
BIS certified
FSSAI Certified
International Quality Certification (WQA, Gold Seal)
Aquaguard is associated with pure & Safe water
Water Neutral
Largest Manufacturing capacity in India
Water Treatment plant to produce purified water is manufactured and supplied by Eureka Forbes maintaining highest product quality standards.
Aquasure is the First gold seal –certified packaged Drinking water Product in the world and Eureka Forbes Limited is the first organization in the world holding Gold Seal Certification
Benefits:
It is a mark of Trust and confidence in the Product.
It is an assurance to consumers that the product’s Manufacturing system meet industry standards for material safety structural integrity and performance in eliminating a variety of drinking water contaminants.
It is Internationally accepted as the ultimate mark of quality
3.How many franchisee do you presently have in India? Kindly share your expansion plans.
Currently we have appointed more than 80 franchise across India out of which 36 franchise are live with all required support in terms of automated machines, BIS certification and stringent quality norms and selling AquaSure packaged drinking water in their assigned territory.
As per our expansion plan we are looking for franchisee partner in all the major parts of:
- West Region : Entire Gujarat, Entire Rajasthan, M.P. – Only Gwalior & Jabalpur
- North Region : Entire Delhi, UP – Only Allahabad & Gorakhpur, Entire Haryana, Entire H.P., & Entire J&K
Franchisees have to set-up bottling plant and sell/distribute all the sku’s (200ml/250 ml/500 ml/1 ltr/2 ltr/20 ltr) in the assigned territory
4.What kind of support and training you offer to your franchisees?
- Support in Land Finalization
- Collect Raw Water Sample and Testing
- Provide Plant Layout
- Support in Machinery Finalization
- Support in providing Certifications
- Support in appointing plant operators & also provide training at franchisee site
- Support in appointing sales & marketing team & also provide training
- Support in product launching
- Support in making distribution channel
- Support in cracking corporate channel
- Totally control on quality
5.What all parameters do you follow before opening your franchisee at a particular location?
- Market potential
- Availability of land, water ,electricity with proper regularity permissions
Franchise Criteria:
Area : 3,000 sq ft to 10,000 sq ft
RoI : 125 %
Investment : 1 to 3 cr (Depend on market, sku & plant capacity)
Breakeven : 1 year
Current Plants In North:
UP : Gaziabad, Bareilly, Lucknow, Varanasi & Agra
Uttrakhand : Roorkee
Punjab : Amritsar
MP : Bhopal, Indore, Singrauli