India has been one of the most lucrative destinations for doing business for centuries now; it has been also one of the most populous as well as the most progressive countries across the globe. This is the reason that in the history of the world, the capture of the Indian market has been the most crucial for any business to establish its global foot print. In the past, the Mughals established India as their base of operations and maintained their control over Asia and Persia from India, the Europeans followed suit in the early fifteenth century. Coming down the line, the Indian market was closed to near socialism from the late 1940’s to the 1980’s owing to the protective nature of the government and the control over the economy that was being enforced.
It was the 1990’s, when the Indian economy saw reforms like never before. For the first time in centuries, India welcomed the world to its doorstep and as its consequence, unthinkable proceedings followed. At that time, the Indian economy saw a great deal of activity and the world saw India in a way, no one had ever imagined. In 1992-93, the International food brands saw India as the next big thing and defined their entry strategies and points for foraying in India. Though in the beginning, there were certain hurdles like lack of effective logistics and supply chain systems, poor infrastructure, and certain bottlenecks etc., but in spite of all of that, the foreign brands witnessed the enormous potential, India carried as a food industry.
In the modern world, the scenario has changed drastically and the Indian consumer is at the pinnacle of the demand pyramid. Today, most consumers want options and have an opinion for almost everything. They are not afraid to give the most blatant remark for any product or service if they don’t get satisfied and above all, the consumers make the most use of the social networks to get connected and express their opinion. Let us take an example here – Oreo cookies and Minute Maid Pulpy Orange Juices – both of them have been the world’s best sellers in their own category, but until a few years ago, before their launch in India, most of the Indians haven’t even heard of them. Exactly, the same thing applies to most of the international brands that entered India in the 1990’s. People weren’t even aware of the existence of these brands or business models earlier. To be specific, by people, we refer to middle-class consumers here. Recent studies have shown that today’s consumers are not only aware of most of the international brands and chains, but also ask for more. The Indian consumers have evolved really fast and learnt a lot in a short span of time, and because of which, various businesses get adapted to the changes and evolved.
The Indian Food Franchise & UniqueBrew Café
With the rise in the disposable income of Indians, many international food franchise brands entered India with their vast offerings of their food and a piece of their culture but what meant to the customers the most was to be able to explore the wide variety of Global cuisine and culinary styles while keeping the taste palette of the Indian spices and flavours. UniqueBrew Cafe has always tried to establish this mix between the Indian and Global cuisines in its menu. The standardization and the levels of quality control in the products served at UniqueBrew Cafe are at par with any international chain of restaurants and the whole concept of being able to franchise the brand was initiated only after the operations and the standardization structure had been made.
This is what largely encompasses the essence of UniqueBrew Cafe as there is uniqueness and variety along with standardization and quality at all times at any of our stores.
Mission Statement
To be among India’s leading Food Franchise Chains and to constantly strive towards providing better products and services for our esteemed customers.
Plans for 2014/15
UniqueBrew Café has developed its franchise system in accordance to its National Expansion Plan which foresees around 20 stores pan India by the end of Fiscal 2014/15 and the appointment of MF & Cluster Franchises as well to promote the brand in the zones like North India and South India as well as West (which is already seeing a lot of buzz around). The Company will strive towards effectiveness and efficiency in all its endeavors and will refrain from any unprofessional or unethical wrongdoings that are quite prevalent in the current market scenario.