Hibiscus Retail Pvt. Ltd. (HRPL) announced the launch of the first flagship store of ‘Garcia Jeans’ at Ludhiana, Punjab. The store is located in the posh are of Ferozepur road.
Spread over 1500 sq. ft, the store spells splendour with interactive décor and interiors and casual merchandizing with intent to pamper the vibrant young customer. ‘Garcia Jeans’, an International Mediterranean look casual denim brand combines Dutch commercial acumen with the Italian sense of style.
Announcing the launch, Jitendra Rohra, Director, Hibiscus Retail Pvt. Ltd. says, “We are very excited to announce the launch of ‘Garcia Jeans’ store in Ludhiana, which would be the first store of the brand in India followed by Mumbai, Chandhigarh, Delhi, Amritsar and other key cities in next six months.
“Garcia Jeans has gained immense popularity in Europe and across the world with presence at over 3000 points of sales spread over 20 countries in Europe, North America and Asia. With the changing lifestyles, trends and appetite for western tastes we believe there will be high degree of acceptance for Garcia Jeans in India. With a fair understanding on customer tastes, it is our endeavour to open more stores at strategic locations across Punjab in the coming months”.
The brand is confident to take over the market of India with vigorous expansion. “We plan to set up 250 sales points for Garcia Jeans in India by 2018 primarily in leading metros, tier 1 and tier 2 cities nationally. Garcia Jeans will use all retail vehicles i.e. Mono Brand Stores, shop-in-shops & E Commerce to establish its presence.” summarizes Jitendra Rohra.