Any business needs constant coverage to promote its presence and sales. Today marketing is driving companies to such a level where surviving anonymously can be dangerous. However, for small-budget starters, hiring print media or electronic media for campaigning can cost excessively to them, after looking at today’s economic scenario of India.
The other developed media that is popularly known as “New Media” is bringing up a different level of scope for the business world to entertain their audience.
It carries many reasons why an entrepreneur needs to get its business to the digital world. The major one that can be relied upon is the larger population of India who are now surfing internet more vigorously ever than before.
In support to this statement there is a report analyzed by Boston Consulting Group (BCG) saying the number of Internet users in India is expected to nearly triple from 125 million in 2011 to 330 million by 2016.
The world of Internet is the future of marketing in any part of the world. Talking of India, people here are developing with their lifestyles in an impressive way. The mindsets for reaching maximum exposure for information are broadening. The internet that was once equipped by the high-earning class group is now stemming up in the semi-rural and rural parts of India too.
It is projected that the internet is to reach small towns and the low rungs of the economic ladder more quickly than retail chains will, bridging geographic barriers and feeding the growing appetite for consumer goods, the report states.
Even the usage of social networking sites such as facebook, twitter linked inn etc are hyping especially among young population, which is luring the companies to enter the space of people directly. The foothold it carries can be tapped at once for purpose of introducing brand, products or services, at any number of time. The interesting part is these sites of networking are cost-effective and strongly potent for advertising related activities.
The growth has indeed prompted entrepreneurs from various industries to commit crucial part of their time in revising their online market strategies. It is a fact that customers do get attracted with fancy or sophisticated looking company websites and how its products and services are displayed. Since online market cannot fill the physical barrier, it utilizes other innovative methods like designing and 24-7 services to catch up with the needs and styles of changing customers.
The competition to stay online has also given birth to e-commerce industry which is witnessing a potential growth in Indian market today. The rise of online stores is stealthily changing the shopping habits of customers today. Some businesses are purely running through the internet medium, and are making even well in inviting buyers at bulk. The notion is advancing the level of online stature in this era of business in India.
The triggering causes for this hype are the tight schedules people are having today. As more people nowadays finds themselves occupied with bundles of work, time to have a relax shopping for themselves is shrinking. Results are limited scope to discover maximum products and new brands. In online shopping, buyers experience comfortableness in finding out the latest trend prevailing in the market, with new brands and fresh products. They can pamper their needs with choices and availabilities notwithstanding the time barriers.
The reports mentioned that digitally influenced consumers in India rely on company websites for detailed product information as frequently as they refer to third-party sites for comparative research and online purchases. And therefore, it is no harm to maintain a website, even if your business does not have any link to online services. It can be used to invite online people to your offline business.
Here are some quick points that are convincing enough for you to create your company’s management online:
Approachability is advancing with internet connectivity
Connecting people around the corner,
Internet does not discard any content, until it contains any arguable stuff. Hence, have great shelf-life,
For tech-driven buyers, it is the best way to know about the brand
Promoting new or existing business is easy as creating websites are not cost-demanding.
Endorsement has various tails such as exciting social networking sites, and it is cheaper too.
Companies have control over how they would like to represent their internet profile (websites or social media) to its
customers. It can be changed with the latest trends.
Services to customers at wee hours can be possible with online shops.
Company’s bigger portion of credibility lies in its website, especially today when customers are more inclined towards
creative, instructive and good looking websites.
It’s cheap and effective.
It is a bigger force of traffic and becoming superior in size with time.
Regular emails and updates of the company can customers’ gain attention from around the circle.
All day and week customer services is what impress buyers today.
Free or paid Registration on other websites is also another way to create presence online.
Internet is the future of marketing.