Chhabra 555 the well known women’s ethnic wear brand is providing a wide range of saris, suits, lehengas, lachas and bridal wear for Genext brides, mothers, daughters as well as grannies. The brand is aiming to grab a 10 percent market share by 2015. The 55-year-old brand that is into ethnic fashion is now planning aggressive retail expansion in the country.
Supported by a select team of designers, the company started off from a small sari shop in Chandni Chowk, New Delhi. It now has a presence all over Delhi-NCR with more than 60 stores spread across the country. With a strong distribution network, an established supplier base and effective accounting mechanisms, Chhabra 555 is all set to achieve growth targets set by the company.