the southern region. A major assembly after a span of 15 years was a reflection of the brand’s commitment for its business partners A gathering of franchisees from across the state of Karnataka, the Meet was a platform for them to connect with the brand. Addressing various issues, the marketing team of Baskin-Robbins gave the franchisees an opportunity to discuss a range of business propositions, exchange ideas to chart the path of growth for the brand.
Through various presentations Baskin-Robbins team walked the franchisees through the intricacies of the ice cream industry, growth of the brand over the years and projected growth forecasts for the future. Commenting on the occasion, Ashwin Uppal, GM Marketing, Baskin-Robbins said, “With Baskin Robbins evolving along with a changing marketing scenario, there is a lot in store for every Ice Cream lover. After our research in the Indian market, we realized that more than anything else, our ice creams bring happiness and joy to people, and since our franchisee are at the front interacting with our consumers, we wanted to share with them this new brand philosophy of making people happy.”