Cafe Coffee Day to have a new look

Cafe Coffee Day is all set to don a new look and logo as the retail coffee house chain goes for a re-branding. The company plans to invest Rs 1,300 crore this fiscal to open 180 outlets and revamp the existing ones with a new logo. Cafe Coffee Day, popularly known as CCD, will now have a logo representing a dialogue box instead of its earlier square box.

As per the senior company offical, “We are going for a complete makeover, right from the change in logo to renovating the interiors and adding new formats such as Lounge and Square. We will be investing over Rs 130 crore this fiscal towards achieving the same.” Currently, the chain has 970 company-owned outlets and 1,000 CCD Express joints on franchise agreement. The company plans to scale up its own stand-alone outlets to 1,150 this fiscal. By 2015, it intends to touch the 2,000 mark.

Of the total 180 CCD joints, 65 would be new format Lounges while there would be eight Squares. These outlets will spread across 1,200 sq feet and 2,000 sq feet, respectively.